All began when I went through Kanye West's Wikipedia site. There was something about his album (My Beautiful Dark Twisted Fantasy) and what he did for promotion. So I found out that Kanye West was releasing new songs every Friday between August 20 and Christmas 2010, as I found out many other Artist did the same or are doing the same. For example Timberland whit his timbo thursday, Swizz beatz white Monster Monday, Lloyd Banks white Blue Fridays and so on...
That is way on Friday (22.05.2011) I started my own one, I don't make music so I release every Friday a new picture and I call it Devil Friday.